The Ethical Journalism Network (EJN), in partnership with UNESCO and supported by the European Union (EU), has been implementing the Building Trust in Media in South East Europe (SEE) and Turkey since 2016. In the context of a rapid digital transformation followed by a decline in the commitment to journalistic professional standards and civil society’s trust in media, the second phase of the project was launched. The role of the EJN in Phase 2 is to support the media outlets in South East Europe and Turkey to perform a self-assessment exercise of their commitment to good governance and ethical and professional standards – also called ethical audits.
In 2020 eight media outlets in two target countries – Albania and Serbia – performed the ethical audits through piloting of Journalism Trust Initiative (JTI) principles. For more information about the media who have completed the ethical audit please click here.
The Building Trust in the Media in SEE and Turkey puts UNESCO and EJN efforts in the region into a wider global context of global tendencies to promote the media standards for ethics, good governance and self-regulation. The introduction of specific mechanisms to improve the commitment of media outlets to defined professional and ethical standards and to increase their transparency towards citizens is crucial if media organisations are to be able to prove themselves as sustainable in a world where traditional revenue streams have been compromised.
Listen to our podcast series: Building Trust in Media in South East Europe and Turkey