The EJN is a member of the European Union Media Literacy Expert Panel and a strong supporter of UNESCO’s global media literacy leadership. In 2016 the EJN submitted a working paper for the World Media Literacy Congress in Brazil examining how journalism, despite the difficulties it is currently facing, can give added value to work to promote more responsible communications. The paper concludes that there is a need for fresh thinking on how to prepare a detailed road map for balancing information rights, press freedom, and human rights, and particularly for a new ethic of information that provides a positive narrative about how media, and ethical journalism, in particular, can serve as a public good.