How online media have changed the relationship between media and audiences

‘Kako su online mediji promijenili odnos između medija i publike‘

Chris Elliott, the interim director of the Ethical Journalism Network, spoke at a panel discussion on content moderation held on May 25, 2018, organized by the Media Institute of Montenegro.

Elliott, who is the former managing editor and readers’ editor of the Guardian, spoke about how online media have changed the relationship between the media and the audience. Sharing his experience from the Guardian, Elliott spoke about how media can ethically manage online comment sections and on their social media platforms.

“We also developed 10 guidelines for commenting on the comments posted to the Guardian. This is very important, because, as I said, the point was to create a community and that there are those trends that are very interesting. It worked well and in the best period we had 60-70,000 comments a day, and nine moderators were following these comments.”

RESPECT – Advancing respect for ethical standards by media and respect for ethical media by citizens

The project aims to achieve a common understanding in Montenegro what makes the core ethics of journalism and to inform and inspire the stakeholders how to make ethical journalism work and thus contribute to increase in the overall quality of reporting and trust in media. Specifically, the project aims to improve the capacities of key stakeholders to reinforce the Code of Ethics in the media in Montenegro and to increase the role of citizens in advancing ethical journalism. The project will create an open space for public discussion on media ethics and promotion of the Code of Ethics, and to enrich a public debate with experience and good practice presented by experts and practitioners from the region and EU. Journalism students will be given an opportunity to obtain practical skills by engaging in the action and to strengthen knowledge on the Code of Ethics and its application in practice.

For more information go to: https://ethicaljournalismnetwork.org/montenegro-ethical-standards