Media as transformative power in EU accession process

Programme of ‘WB Media Days

Tirana, 8-10 November 2017

8 November (evening): Welcome reception hosted by the Albanian Government

9 November (9:30 18:00)

Opening by Commissioner and PM Albania

Grand Panel: Media as transformative power in EU accession process

Role of media for transformation; new business models for media independence; media in times of fake news and post-truth; quality and responsibility – overcoming polarisation.

Participants: Commissioner, CEOs of EU media houses, visible media personalities from WB, NEAR representative


  • Media & market: new business models
  • Media in digital age: professionals mastering the change
  • Professional quality: new media training needs
  • Media freedom in societies in transition
  • Words that hurt: media and reconciliation
  • Media policy: implementation of reform

10 November (9:00 13:00)

Presentations from the workshops.

Plenary with experts: ‘Next steps to move forward’

Closing by the Commissioner