The Bild newspaper is a German tabloid published by Axel Springer AG. The paper is published from Monday to Saturday; on Sundays, its sister paper Bild am Sonntag is published instead, which has a different style and its own editors. Bild is tabloid in style but broadsheet in size.


In 2015, the photo of a drowned Syrian refugee child lying face down on a Turkish beach stirred media and journalism across the globe.

In Germany, Bild Zeitung, the country’s equivalent of The Sun, surprised everyone both at home and beyond by launching a high-profile campaign – Wir Helfen (We Help) – to welcome refugees and migrants from Syria. This initiative caught the public imagination and was launched even before the death of Aylan Kurdi.

Read more on the campaign here