The Future Media Lab aims to help media professionals explore new opportunities to develop their business. Innovative ways of funding quality journalism and other media projects are one way to achieve the extra bit needed, as many examples across Europe proof already today.
Therefore the Future Media Lab., in cooperation with the European Crowdfunding Network and the European Magazine Media Association, runs a series of highly interactive, inspirational and educative workshops that aim to bring participants up to speed on how to use crowdfunding within their own business context. Crowdfunding is a collective of cooperation, attention, and trust, by people who network and pool their money and other resources together, usually via the internet, in order to support efforts initiated by other people or organizations.
It is not easy to introduce new ideas, products and services in today’s media industry: there is always a lack of funds and issues with market acceptance. Crowdfunding can help tackle this problem by enabling media professionals to raise funding and simultaneously receive feedback from the audience on the product features and the demand for it.
This practical guide aims to provide an introduction to how crowdfunding works and how it can be applied within the media industry. The Crowdfunding Workshops offered by the Future Media Lab offer media representatives and journalists the opportunity to gather both practical knowledge on the inner-workings of crowdfunding as well as the experiences shared by people that have already gone through this process.